Wed 30/July/2025 – 05:58 PM
Harley Davidson announced less profits than expected for the second quarter, and annual expectations were made today, Wednesday, as the customs duties imposed by US President Donald Trump continued to negatively affect the motorcycle manufacturer.
Harley Davidson Motorcycle announces its low profits
According to Reuters, the company’s shares rose nearly 20% after the company announced that it would get rid of loans from its financial unit for the benefit of KKR and Pimco, which is valued at more than $ 5 billion.
The demand for entertainment vehicles is witnessing a decrease in the United States of America, where consumers reconsider their unnecessary purchases under an unstable economy.
Harley Davidson’s sales have also been affected over the years, as her bikes do not resonate with young drivers, who are looking for fuel -saving models equipped with modern safety features.
Between February until now, approximately 100 American companies have withdrawn or reduced their expectations, as it hinders uncertainty about customs tariffs, financial planning, most of which are consumer, cars and transport sectors.
Harley Davidson’s profits fell to $ 108 million, or 88 cents per share, in the second quarter of the year, compared to $ 218 million, or $ 1.63 per share in the previous year.
