Faisal Sheikh
Smochs are a common and influential way in various fields, from politics to economy, through the media and institutions management.
While slogans are supposed to be a positive tool that reflects principles and values, their false or exaggerated use may turn into a misleading tool that causes deep and long -term negative effects.
When contemplating the risks associated with deceptive slogans, we show fundamental lessons in the art of leadership, showing the importance of consistency between saying and doing as an indispensable basis for institutional and societal success.
One of the most dangerous appearances is that bright slogans such as justice, transparency, fairness and credibility are raised, while realistic policies and behaviors are completely violated. This contrast is not only weakening the credibility of officials, but also feeds the feelings of frustration and irony and dismantling the necessary confidence for stability and progress.
In the world of management, the false slogan can be likened to a promotional advertisement that does not reflect the quality of the product. It may attract attention in the short term, but with time it leads to counterproductive results such as deterioration of reputation, the apathy between employees, and the increase in resistance to change.
Effective officials realize that slogans are not targets themselves, but rather an extension of a clear vision, related to specific strategies, and plans that can be implemented and evaluated. Fulfillment of promises is what makes credibility, and not just the repetition of resonant phrases.
When leaders adopt the principle of transparency in the face of challenges and recognition of mistakes, they share individuals on the journey of change, and turn them from negative recipients into active partners. This openness enhances confidence and reduces the chances of spreading corruption or collective frustration.
Driving that does not associate slogans with real accountability mechanisms, gives the opportunity to accumulate errors and grow administrative corruption. It is necessary that there are clear systems to follow up and evaluate performance, so that slogans do not remain ink on paper.
It is important that we do not bear the unbearable slogans. It is an effective communication and motivation tool if it is honest and honest. But when it is used for beautification or coverage of a contrary reality, it undermines confidence and aborted the possibilities of development.
The administrative lesson here is that the rational leadership is based on honesty and clarity and linking the sayings to actions. Institutions and societies that adhere to these principles can continue and grow despite the challenges. As for those that depend on sweet speech without content, they are subject to collapse with the first real crisis.
Real success is not achieved by bright slogans, but rather by practical fulfillment of the promises they carry. Smart administration is not satisfied with launching words, but rather makes it an actual commitment and irresponsible responsibility.
