In a new move that mixes entertainment with technology, Apple announced the launch of a new game called “Emoji Game” as part of its paid news service +Apple News, in conjunction with the celebration of World Emoji Day, on July 17.
The game, which was developed in cooperation with the GOCOCOCS team (The new name for The Puzzle Society), comes as an extension of Apple’s strategy in promoting interactive content on its platforms, after it achieved great success in previous games such as crosswords, Sudoku, and Quartiles.
“Emoji Game” relies on integrating emojis into a daily puzzle solution that requires a little abstract and logical thinking, as users are required to complete expressions efficiently using emoji, and in the lowest number of steps.
A simple example of the way of playing, if a word appears like “APPEAR”, the player must use an emoji, the last part of which is “PEAR” to indicate the audio clip.
According to a report published by Techcrunch, the game aims to more than entertainment; It stimulates the mind and develops creative thinking, while providing hints to help, but using these hints affects the number of permissible attempts.
The game offers new puzzles daily, and allows players to track their achievements through a global leading board, where the results can be compared with friends and users around the world, which gives the game a competitive nature.
As the launch of the iOS 26 approaches, there will be an additional feature that allows players to challenge their friends directly through the new Apple Game application, which enhances the social character of the game.
The remarkable innovation in “Emoji Game” is to integrate it with Genmoji technology – emojis generated by artificial intelligence using the Apple Intelligence platform, raising the number of symbols available to more than 2000 unique emoji.
This integration gives users a customized and visually rich experience, where dedicated symbols can be generated for complex or complex concepts.
For example, Genmoji can be combined with a mixer and another tomato to form the idea of a word like “Purée”.
The game is currently currently available for Apple News subscribers in the United States and Canada, and it works on iPhone, iPad and Mac devices.
As for users who have iOS 18.4 or later, they can run the game without having to update, while other users are required to update first.
It is worth noting that the Apple News subscription gives its users to more than 400 distinguished publishers, irrigated audio content, local and sports news, in addition to the new Apple News + Food section for preserving recipes.
By launching “Emoji Game”, it appears that Apple seeks to transform the experience of news reading into a more interactive and enjoyable space, as expressive symbols meet artificial intelligence in a daily experience that stimulates the mind and breaks the traditional content routine.
According to the Techcrunch website, this step reflects Apple’s insistence on integrating creativity with technology in its various services, and providing added value to its subscribers through innovative and interactive content that exceeds expectations.
