Within the framework of the #Dobb Dubai Summer Events Campaign 2025, Brand Dubai launched the creative arm of the Dubai Government’s media office, in cooperation with the General Administration of Identity and Foreign Affairs in Dubai, an initiative aimed at highlighting, and introducing the best Summer Dubai experiences, especially among visitors to the city. In the context of this initiative, visitors to Dubai will be received at the area of completing the procedures for arriving with commemorative passports that will be presented to them by the employees of the General Administration of Identity and Foreign Affairs in Dubai, in order to introduce the visitor, in an interesting manner, with the most important various experiences that Dubai is celebrated, and represents important attractions during the summer. By wiping the qr code in this inventive passport, it can be wiped.
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