The Middle East region is witnessing a remarkable shift in the economic role of women, as its participation is no longer limited to traditional roles, but rather has become a major player in making financial decisions and forming consumption patterns within the family and society. According to a new global report entitled “The Collective Economy: A global understanding of the strength of women’s spending”, which was based on the opinions of more than 8,700 women from 10 countries, including the UAE and Saudi Arabia, women today control nearly two -thirds of the global appreciation spending, yet about 49% of them feel that the ads do not represent them honestly, but rather continue to provide a stereotype far away from their reality And their aspirations. A major role in the UAE, data is highlighted by women
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