In my childhood, I was highly related to the acquisition of dolls, especially those that come with a group of beautiful clothes, where I was practicing my childhood, like many of my generation’s daughters, playing the role of the mother, switching doll clothes and hairdressing her hair.
I do not have a secret if I say that I am, and for this time, I like to acquire these dolls, especially the beautiful Barbie doll, and some of the dolls that I buy during my trips abroad.
However, a few days ago, I was surprised by the shock of my friend when I learned that I have not yet acquired the “La Pubu” doll, which became “Trenda” globally after she appeared with the Blacknka band, Lisa, which made her part of the lifestyle of celebrities all over the world.
My girlfriend was very surprised: “Is it reasonable? No unit?! » As if the absence of this doll from a shelf in a sleeping room makes me lagging behind the whole world.
From here, my curiosity began to search for what this doll is treated as rare jewels? I looked, read, and tried to understand.
I found a strange face in front of me, combining kindness and strangeness, with prominent teeth, pointed ears and large eyes looking at you as if she knows something you do not know, La Pubu is not just a doll, but a hybrid creature from the illusion of childhood and the madness of marketing.
Imagine that you buy a doll that does not speak, does not move, does not shine, does not make a sound .. for her hundreds of dollars, not because it is the best, but because it is the most appropriate social, and simply “you must be with you.”
The same friend told me that she paid more than 100 dinars to buy dolls from “LaPobo” to her children, not because they loved her, so they did not know her story in the first place, but because their friends possess her, and their friends possessed her because they saw her in the hands of one of the influences on Instagram, and so the wheel revolves.
We do not buy Labobo; Rather, we buy belonging, we buy acceptance in this invisible episode that links us to others, a collective infection that drives us to plow behind a product not for nothing, except that it is “now”, and here lies the true danger.
The doll that appeared for the first time in 2015, from the imagination of the artist Cassing Long, as part of a series inspired by Scandinavian myths, turned by a magical marketing touch into a contemporary icon, no one talks about its artistic origin, or about its relationship with the legend, but everyone talks about who owns it now, who photographed with it? Who carried it at the Fashion Week? Who put it next to his bag in a “deliberate” spontaneous image on Tek Tok? From there the fever started.
Unfortunately, we are looking for acceptance in every purchase; From a new phone to a strange coffee flavor, from an application we pretend that we need a decorative piece that we do not know its origin, everything in our lives is driven by one idea; Do not be different ..
But be like them.
Finally; What is decided at the moment of standing in front of the “LaPubo” box, is more than just the decision to buy a doll, it is a hidden test; Do we buy because we love? Or because we are afraid that it is said about us that we do not have what others have?
