Researcher Farah Mahmoud Abdel -Aal proposed a new innovative business model that combines the film and pharmaceutical industries, in addition to starting to develop a preliminary model of a digital platform that is the first of its kind to support this integration.
This came as part of its discussion of a doctorate in the Department of Innovation Department at the Arab Gulf University under the supervision of a specialized scientific committee.
The study was marked by the integration of qualitative analysis with the theoretical framework, as it was based on the analysis of field data and the employment of modern theories and literature in innovation, business administration, artificial intelligence and neurological brain medicine, which resulted in extracting an integrated scientific model based on accurate analytical basis.
The study is a qualitative scientific contribution to the literature of the innovation management and modern business models, as the researcher adopted the methodology of a quantity that enabled it to reach scientific results in support of the construction of the integrated model that contributes to developing medical content, improving the quality of health care, and supports material sustainability within business models in the health sector.
