Economic Affairs Editor
The experts of the “Adamadad” and “Flo Wow” platforms expected that e -commerce sales during the season in the Arab region and the Gulf states increased by 10%, with the value of the goods growing by 14 and 15%. The two platforms attributed this increase to the high average families income and the increasing shift towards digital shopping. The blessed Eid Al -Adha is one of the largest shopping seasons in the Arab Gulf countries. This is due to the cultural heritage that has been going on for generations. The two platforms mentioned that e -shopping leads this increase, and the trade through the phone was a major engine of growth during the previous Eid al -Adha season, as 47% of the online requests were conducted in the UAE and more than 50% in Saudi Arabia via mobile devices. During the five-day Eid period in 2024, requests online in the Middle East and North Africa increased by 5% compared to other periods, while the total value of the goods grew 14%. There are multiple reasons that make digital marketing an important element for the success of companies in the Eid season, including:- Increasing seasonal demand: On Eid al-Adha there is a natural increase in consumers’ desire to buy, which makes it a golden opportunity to enhance Sales- access to a larger audience: digital marketing can be targeted accurately segments through multiple platforms, which increases access to potential customers during the peak season.- Direct interaction: through digital channels, companies can immediately with customers, respond to their inquiries, and provide special offers that attract them.- Achieving a higher investment return: digital campaigns are often more efficient than traditional campaigns, where performance can be measured and improved Continuously to achieve the best results.- Enhancing the brand awareness: holidays is an opportunity to enhance the brand image and link it to social values and celebrations, which enhances customer loyalty. Products that increase the volume of demand, such as shoes, gifts, electronics, and cosmetics.- Providing offers and discounts: exclusive offers and discounts from the most important marketing strategies on holidays, as companies offer distinctive offers on clothes and accessories and special discounts on large requests and free shipping to encourage customers to buy.- Email marketing: This type of marketing contributes to reaching a wide audience by sending messages that include offers The feasts of the feast to increase the brand awareness and attract new customers.- Offers via social media: These means allow the benefit of providing offers and discounts to attract new customers and enhance interaction with content.- Ads paid: ads contribute to search engines and social media in reaching the target customers and achieving effective results during the Eid season.- Early promotion: companies launch marketing campaigns before Eid, to create a state of anticipation and waiting for customers. In addition, the use of the countdown is an effective tool to attract attention and motivate customers to buy products before the offers end and their extent.- Marketing for the brand: The focus is on promoting the brand, enhancing the feeling of belonging to customers, and creating an increase in participation and interaction during the Eid, a more related and influential experience.
