– Building an integrated communication system that takes into account the balance between centralization in organization and flexibility in implementation
– Blacking unified visions to highlight the priorities of government work in a way that meets the aspirations of citizens
Ahmed Khaled Al -Arifi, CEO of the National Communication Center, stressed that the communication sector is one of the most important pillars of developing government work, and a key driver to support various national programs and initiatives that lead to the goals of the comprehensive development process led by His Majesty King Hamad bin Isa Al Khalifa, the king of the country, may God protect and preserve him, and the directives of His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince, Prime Minister, may God protect him.
The CEO of the National Communication Center indicated that the national competencies working in the communication sector embodied its tireless work and giving the sincere determination of the people of the country, and reflects a renewed ambition in providing discreet content that reflects the image of the country with all its achievements at the local and international levels, through its important role in achieving excellence in various communication processes to meet the aspirations of the country and the citizen first.
This came during the reception of the CEO of the National Communication Center, today, the directors of communication in government agencies, on the occasion of the issuance of the decision to organize joint communication services and the decision to transfer them to the center, where he indicated the importance of continuing to strengthen the spirit of one team in a way that ensures the unification of government media discourse, and the coordination of communication efforts according to a comprehensive national vision that highlights the Kingdom’s achievements, projects and aspirations, pointing to the continuation of the work according to a common work approach based on integration, preparation and commitment With professional standards, within a framework of communication governance that is based on the quality of performance and the desired distinction.
The CEO of the National Communication Center continued, that the organization of communication services within a joint unified framework represents an advanced stage in establishing a more integrated and efficient government model, stressing that what the communication sector is witnessing today is in line with what has been accomplished in other sectors such as financial services and human resources, through the adoption of a unified institutional approach based on governance, and the employment of best practices that contribute to enhancing the effectiveness of government performance and ensuring the quality of its outputs including It serves sustainable development aspirations.
Al -Arifi explained that the next stage will witness the focus of efforts to enhance the procedures related to government communication, within the framework of building an integrated system that takes into account the balance between centralization in organizing and flexibility in implementation, in a way that contributes to raising the efficiency of performance and achieving the best results, by developing unified visions that highlight the priorities of government work and keep pace with the aspirations of citizens.
At the end of the meeting, Al -Arifi expressed his thanks and appreciation for the efforts made by the communication teams in the various ministries and government agencies, stressing the center’s commitment to enhance the various work paths that flow in raising the efficiency of communication performance, and keeping pace with the requirements of the next stage in line with the desired visions and aspirations.
