The Sharjah Government Communication Award, organized by the Media Office of the Sharjah Government, is characterized by keeping pace with the latest developments and effective communication mechanisms in the world. From this standpoint, the award set the concept of “soft power” using culture, arts, sports, technology, music and drama in communication between governments and societies and positive influence. The 12th session of the award comes to be more motivated by government agencies, international organizations and the private sector to participate in “the best communication messages through the elements of soft power” that offer an advanced and integrated perspective of human interaction. It is one of the distinguished categories in the award that reshapes the concepts of communication in line with
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