Najwa Abdul Latif Janahi
Social media has become an easy -to -reach platform for everyone to present different topics, as they are filled with speakers, who provide media content in various topics, and each of them has a goal and goal, some are the goal of serving people, others are the purpose of fame and appearance, and perhaps earning money. Although many mastered the arts of media appearances and social communication, few of whom are mastered the art of social influence.
And the social impact through various media outlets is not new on societies. Social influencers use the media available in their time, and what distinguishes old time is that the media such as radio and television does not rise to them, except those who have useful media content, so social influencers were among the competencies who believe in a specific issue and seek to publish it.
Bahrain called the stature of the social influencers, the retired Lieutenant Colonel Abdulaziz Bouhaji. The social, has its own methodology, so my commitment to a specific topic is to educate the public in the field of traffic and maintain the system in walking in the streets, and it was not entrusted to him that it is ways of other issues, so the commitment of the social influence with one issue enhances people’s confidence in his experience, and makes it a reference for them, and one of his advantages is that he was speaking in a simple colloquial language, which is absorbed and accepted by all groups of society such as illiterate and intellectuals, and all ages, as well The spontaneous comic made it close to the hearts of people, so they do not consider his advice as serious orders or directives, but rather accept them with a wide chest, and the social influence has chosen an important time to communicate with the public through his educational radio program, which is the early morning at the time of people’s willingness to go to work, and to connect their children to schools, as he was distinguished by his keenness to communicate with the public on a daily basis through his daily radio program that was the daily radio program He presents it for thirty years, and through his television meetings, or his awareness lectures in social institutions, such as schools and clubs, there is hardly a day to the citizen or the resident except in which he heard a voice of Bouhaji, until the people wrote it and considered his voice and his interesting talk a beautiful beginning for their day. One of the advantages of his style of influencing was that he was speaking in the language of the addressee, so each listener feels that he addressed him personally, and sometimes he had a certain segment of drivers, such as taxi drivers, parents and traffic in front of school doors, or motorcycle drivers.
The influencer Bouhaji, in achieving his goal is to spread traffic awareness among people, to become the streets of Bahrain as a sophisticated model in walking with a system of self -discipline from all road users, because traffic awareness and conviction in the citizen of the importance of maintaining the system in walking in the streets are stronger and most important than discipline for fear of law penalties.
Yes, his case, which he worked throughout his life, was the discipline of walking in the streets, and he was not satisfied with traffic awareness, but was interested in developing traffic techniques in the streets, as he was aware of global experiences to transfer the streets of Bahrain best practices, and enhance them as conviction among citizens. Bouhji will remain socially influential; Because he strengthened self -discipline in the use of the road, to be an inherent part of the culture of society, not only acceptance, not only this, but it has provided a unique model in social influence, and he created methods that achieve sustainability in social change, may God have mercy on Professor Al -Qaddouh Abdulaziz Bouhaji, and may God reward him with the best reward for his advice to people to preserve their lives and protect them from traffic accidents.
