Based on the company’s vision to develop its institutional identity and enhance its presence in the market, the Gulf Union Company recently began a comprehensive project to change the logo (logo), modernize visual identity, and the brand in line with its future aspirations and new mission.
In this context, the company cooperated with several youth institutions and initiatives with the aim of attracting creative ideas from promising local talents. Among the participants, the university student, Sarah Baqir, a specialist in the field of graphic design, presented a distinguished vision that won the approval of the competent committee, to be officially chosen to implement the brand development project.
The update is also expected to improve customer experience, and to provide a modern image that reflects the company’s renewed development and approach, and it is expected that the implementation of the new identity and its official announcement will be completed in the fourth quarter of this year after the approval of the official authorities.
Mr. Walid Mahmoud, CEO, expressed his pride in this initiative, stressing that investing in young energies is a basic pillar within the company’s strategy in social responsibility, and that the choice of Sarah Baqir came because of its professionalism and creativity during the presentation she made.
For her part, the student Sarah Baqir expressed her happiness with this opportunity, noting that this project represents an important turning point in her career, and that she will work with every effort to provide a design that embodies the company’s spirit and keeps pace with its aspirations.
Through this cooperation, the company affirms its commitment to supporting national competencies and enhancing the principle of partnership between the business and education sector, in a way that contributes to building a more creative and sustainable society.
