In the past, our things were simple.
We used to dip the toast bread in milk tea without thinking. We buy the loving from the grocery without making, eating popcorn from cheap plastic bags, and we do not turn to strange dolls left on the shelves without interest.
Today, everything has changed.
The toast has become a “Treda”, which is sold in cafes with luxurious names and a double price.
The loop? It was re -presented as a “natural, organic” product, carefully wrapped, and proudly shown in self -care stores.
As for popcorn, it became prepared with innovative flavors, and it is sold in gift boxes as if it were an elitist concession.
Even those dolls with distorted features, such as “Labobo”, turned into a global obsession; Trees erupted in Britain stores, and some companies were forced to suspend their sale due to chaos.
We live – completely – what Canadian thinker Alan Dono described in his book The System of Triple, when he said:
“We have lived in a system that kills the depth of the roof, and replaces efficiency with the ability to appear.”
And I say:
The usual became a theater, and the normal turned into a strange commodity only because it was presented at a new angle.
The trivial became a producer, the usual is a theater, and the collective mind is caused by the art of empty.
We do not deny that such trivialities opened their owners the doors of ivory towers and a scarlet life, only because they knew how to cover the void with bright paper.
In this world, the value is no longer in the idea, but rather in its packaging and promotion.
I feel a prick in my heart and I give these trivial matters a space of my thought and my words, but it may be in contemplating these phenomena a kind of awareness.
Perhaps in the detection of the superficiality, an invitation to return to the depth.
