– CEO of the Bahrain Tourism and Exhibition Authority: integrated tourist packages to attract international visitors
Sarah Ahmed Bouhji, CEO of the Bahrain Tourism and Exhibition Authority, confirmed that the authority launched extensive promotional and marketing campaigns in cooperation with the Bahrain International Circuit and the National Air Gulf Air in the main targeted international markets, which resulted in the sale of thousands of tickets to car race fans, especially from the countries of the Cooperation Council for the Arab Gulf states and European countries, to attend the activities of the Bahrain Grand Prix for Gulf Aviation Formula One 2025 that extends throughout the city Three days.
She added that these efforts included the launch of integrated tourism packages in cooperation with travel agents and international tour organizers, including travel tickets, hotel accommodations, and entry tickets for the Bahrain Grand Prix for Gulf Aviation Formula One 2025, in addition to a accompanying tourism program that includes visiting the most prominent tourist and cultural attractions, such as historical sites and Jarada Island, which gives visitors an integrated experience in the Kingdom.
Bouhaji added that the authority continues its strategic efforts to enhance the position of the Kingdom of Bahrain as a major destination for sports tourism, which is one of the main pillars in the tourism strategy for the years (2022-2026), noting that a group of the most prominent tourist and tourism organizers has been invited from major markets such as the United Kingdom, the Republic of Germany, and the People’s Republic of China, to participate in this major event, in order to enhance opportunities for international tourism cooperation and contribute and contribute In direct promotion of Bahrain as a favorite destination.
She pointed out that the pavilion of the Bahrain Tourism and Exhibitions Authority in the masses area of the circuit this year will host a group of pillars that reflect the authentic Bahraini identity, such as the traditional hospitality department, henna, Arab falcons, Arabic calligraphy, and sewing baskets, in addition to highlighting new tourism projects, in the context of providing an integrated cultural and tourism experience for visitors to the race, and diversifying the national tourism product.
For his part, Sheikh Salman bin Isa Al Khalifa, CEO of the Bahrain International Circuit, stressed that the continuous success achieved by the Bahrain Grand Prix for Gulf Aviation Formula One is a fruit of concerted efforts and work in the spirit of one team between various official and private bodies, which combined contributing to consolidating the position of the Kingdom of Bahrain as a leading center for organizing international sporting races and events.
He added: “What we are witnessing in hosting Formula One is a product of tireless work and sustainable planning, and reflects the advanced position that the Kingdom of Bahrain has reached on the map of global sports events. The continuous support from all sides, and the sponsorship of the Gulf Air, the national carrier of the Kingdom of Bahrain, for the annual race, contributes to supporting motorsport and achieving Bahrain’s economic vision 2030.”
Sheikh Salman bin Isa Al Khalifa appreciated the prominent role played by the Bahrain Tourism and Exhibitions Authority in promoting the Bahrain Grand Prix of Gulf Aviation Formula One in global markets, stressing that innovative promotional campaigns and fruitful cooperation with partners contribute to attracting large numbers of visitors throughout the year, who are estimated at tens of thousands of different parts of the world, in order to enhance the position of the Kingdom of Bahrain on the international tourism map, Its image is established as a leading destination for sports tourism, and gives visitors to the Kingdom a unique experience in the race, and also contributes to highlighting the Bahraini culture and identity, and various tourism projects.
