The United Arab Emirates has created a new policy that “no one talks about any project in the Emirati dialect except an Emirati and wears the national costume”, in order to enhance the role of government media to establish content and consolidate the national identity. The policy of the United Arab Emirates is extremely important to preserve the Emirati national identity in light of globalization and multiple cultures with the repercussions of the digital revolution and the impact of digital technology on the values, cultural customs and national identity, especially since the UAE is a model to follow in it The balance between originality and modernity requires the Emirati government to preserve the national identity, so the interference of cultures on one land has a positive and negative impact at the same time and its impact is clear on the popular heritage and national identity, so interaction with new cultures from different countries leads to prejudice to the original culture and perhaps its decay over time and its extinction as a result of openness to cultures, as well as the misuse of some of the Emirati identity to the classic and new media With the intention or unintentionally, therefore the cultural policy of the UAE is an essential pillar in facing these challenges. Deputy Naama Al Sharhan, member of the Federal National Council in the United Arab Emirates, indicated a very important point that “preserving the Emirati dialect of distortion amid accelerating cultural changes, multiple media platforms and increasing its numbers, it has become the Emirati dialect and local cultural symbols, including uniforms, customs and vocabulary, exporting The daily scene in marketing and entertainment, and this is a positive matter, but in its content we note the signs of distortion in presenting these symbols in a wrong superficial, or even commercial consumption that does not represent the authenticity of identity, and does not reflect its historical and social depth. Citizens whose dialect is clear -the mother dialect -and the second category when the citizen introduces an extraneous vocabulary on the cultural heritage of the state, and here I talk about the dialects that are in the media and marketing, which is the point of separation in the UAE policy in preventing non -citizens from speaking in the national accent on various media outlets, and accordingly it must be noted that any citizen is jealous of his national identity in any country represented by the media to adhere to the standards of his country Non -local vocabulary so that we, the recipients, are confident that this correct tone is not eloquent in the UAE. Unfortunately, all Gulf and Arabic dialects today are subject to distortion and change from the impact on the loss of cultural privacy and a decline in the use of national vocabulary that express the originality and history of the country that extends for thousands of years. We, as Arabs, must preserve it.
