Wed 05/Mar/2025 – 10:40 PM
Counselor Turki Al -Sheikh, in cooperation with TKO Group Holdings, registered on the New York Stock Exchange under the symbol TKO, the leading global company in the field of sports and entertainment, and a link company, one of the largest companies in the entertainment industry, announced a multi -year partnership to create a new boxing organization, aimed at presenting a global platform for boxing stars and emerging talents in this sport.
For his part, Chancellor Turki Al -Sheikh said: This historical partnership between the giants of industry sets the basis for an unprecedented experience for the ancestors and the masses, as we will work to develop the next generation of talents and provide global level activities at a time when boxing is witnessing great developments.
Turki Al -Sheikh and TKO announce the launch of a new boxing organization in partnership with a link
Mark Shapiro, President and CEO of Operations at TKO added: This is a strategic opportunity to re -imagine boxing globally. TKO has deep experience, promotional capabilities, and extended relationships. His Excellency Chancellor Turki Al Sheikh shares the same vision and passion for the development of this model. Together, we can return the boxing to its natural position at the top of the international sports scene.
TKO will take over the role of the administrative partner, as it will provide the daily management and operational experience of the new organization, led by Dana White, President and Director of UFC, Nick Khan, WWE Chairman and Board of Directors of TKO.
It has played a pivotal role in organizing and promoting some of the largest global boxing counters in recent years, such as the Terrens Krofard, against Israel Madimov in Los Angeles, and Anthony Joshua against Daniel Dubua in Wembley Stadium, who set a new record for the mass attendance in the United Kingdom. The link of the Public Investment Fund (PIF) is also the official sponsor of Newcastle United, and has supervised major projects such as Riad Winter and Nudland, Formula E, and the Italian Super Cup.
Dr. Rakan Al -Harthy, Managing Director and CEO of the link company said: “This partnership between His Excellency Chancellor Turki Al Sheikh, Sella, and TKO will open a new page in the history of boxing.
One of the features of the new boxing organization is the creation of an advanced structural system to discover talents from all over the world, including training camps and academies for rising boxers, and providing access to the UFC Sports Performance Institute, which is the largest global center for fighting martial sports, which includes research, rehabilitation, and nutrition facilities such as Las Vegas, Mexico City, and Shanghai.
In addition to taking advantage of TKO experience in media and promotional production, to present live shows and exceptional experiences inside the tracks, in addition to a high -quality global broadcast of millions of viewers.
More details will also be revealed about the new organization, including boxers’ contracts, counterpart dates, host sites, and events for events in the coming months.
