Sunday 16/Mar/2025 – 05:48 PM
The politician no longer needs television and the official radio to communicate with the common people .. The politician – Influnser – can address people directly via Twitter, Facebook or Instagram, bypassing traditional media institutions.
This shift led to the emergence of a new pattern of politicians who are good at using social media platforms and understand the rules of the new game. This digital coup has produced a new dynasty of politicians who are mastered by the hashtag game, and the industry of viral moments. It is an unprecedented political era!
From institutional to personal
Traditional political discourse focused on institutions, policies and programs, while the new discourse focuses on the person, the story and the passion, the political is no longer a representative of an institution but rather a public figure who shares the details of her personal life with the public, this transformation led to the personality of politics and weakened the role of institutions.
Social media has strengthened the speed of the news cycle and shortened the life of events in public memory. This acceleration affected the nature of political discourse, which has become more focused on the current moment and less interested in history or the distant future. The public has become less inclined to political accountability in the long term.
The major trick … and they are digital democracy!
They tell us that social media opened the public sphere and liberated marginalized voices, it is a major lie! The media authority has turned from newspaper editors and traditional TV channels into the algorithms of giant technology companies! What does it mean? You do not choose what you see, but the algorithms are chosen on your behalf! And who controls these algorithms? Commercial companies whose profit is not the public interest! This is the new dictatorship, and the most dangerous thing is that you do not see it!
Will this shift continue to simplify the discourse and the personality of politics, or will we witness a counter -reaction that restores consideration to the institutional and rational discourse? Will new forms of political organization appear commensurate with the era of social networks? Will this shift deepen the democratic crisis or to renew political life?
Open questions that keep pace with this dramatic transformation in the nature of political discourse, and the relationship between the politician and the public.
