The new reality experience of Snap gives a modern touch to the ancient traditions and gives the opportunity to users to interact with their favorite brands in creative and enjoyable ways through recreational puzzles
Dubai, United Arab Emirates, February 28, 2025: Snapchat announced, in the context of expanding its leading Ramadan experiences, the launch of its new innovative experience of the augmented reality “Dahir Fazer”, which transports users to the world of a thousand nights and nights of the magician in the blessed month of Ramadan 2025. This overwhelming experience will provide, thanks to the technique of magic artificial intelligence lenses (Machine Learning Lenses) that works across Arabic and English, a unique mix that combines the rich cultural heritage of the region and the interactive capabilities of the augmented reality, giving Snapchat users an innovative and attractive style to interact and communicate with their favorite brands.
The “Disad Fazer” trip is launched by reviving old stories in a modern digital template, where the experience begins when users open the Snapchat camera and discover one of the attractive slogans of the brand, which immediately conveys them to the mysterious world of “Square”, full of dynamic designs. Once the screen presses, an exciting shift occurs where users make a specially selected brand character, to become part of a charming Ramadan moments. Soon a Ramadan puzzle is shown for the brand, allowing users to test their knowledge, and when detecting the correct answer, they are directed to a special link, where they can interact more deeply with their favorite brands.
“We have a firm belief, as we are the preferred platform to communicate in the region, that common stories are the essence of influential moments, and we will go ahead in developing our digital technologies that combine creativity and societies, which gives Snapchat users an opportunity to enjoy a unique mix of ancient traditions and innovation during their most important moments,” said Mohamed Bou Oraib, the regional official for the development of creative strategies, Snap Company. We are pleased to launch the experimental version of the “Azar Fazer” as the latest embodiment of this approach, as we offer brands a distinctive opportunity to interact with users in an authentic way that is in line with the culture of the region.
By combining the flows of traditional 3D forms and artificial intelligence improvement techniques, the experience of “Disading” life with carefully selected characters using the main flexible ingredient of lenses in the “Lens Studio”. This experience allows Snapchat users to interact with loved cultural personalities and novels, creating a harmonious link that combines ancient traditions with modern technology.
In the distinguished Ramadan season that embodies familiarity, traditions and societal spirit, Snap is an ideal digital space for these unique moments, with its innovative ways to communicate and celebrate. The “Ezzard Fazer” experience is available exclusively on Snapchat during the holy month of Ramadan. Users can also access it directly via Apple Store.
