Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Head of the Culture and Arts Authority in Dubai, Arthur Mattly, met the Swiss Federation’s ambassador to the state. During the meeting, cooperation relations between the UAE and Switzerland were reviewed, in light of the close ties that bring together the two friendly countries in various fields such as education, trade and culture, and their common and ambitious vision towards the creative economy, as well as discussing ways of cooperation between Dubai and Switzerland, and consolidating partnerships between them in the field of cultural and creative industries. During the meeting, the focus was on the role of cultural heritage and creative heritage as the most prominent pillars of the cultural and national identity of societies and individuals, and discussed the importance of cultural exchange
source
